Google Analytics is an outstanding tool. It lets website holders monitor and collect crucial data of user behaviour, demographics, and website performance. Setting Google Analytics up on your website is a straightforward process involving just a few easy steps. Once setup and working, Google Analytics lets the user access a great amount of traffic metrics including general location of visitors, page views, session lengths and more!
The data that Google Analytics collects and shares with website owners is extremely vital as it allowes site owners to gain a better understanding of who their audience is, how they found the site, and where they are browsing from. This information is very important as it allows you to gauge whether or not you are reaching your intended audience or not. This knowledge gives you the power to optimize your website to better cater towards your audience’s needs.
Overall, Google Analytics is an awesome tool designed to make the lives of website holders easier. It’s very organized and easy to navigate making it perfect for any website from professional to casual. Without it would be near impossible to gauge who the users of the site are, how they interact with it, and where in the world they are from.